Unique

 

Client

Craft Northern Ireland

 

Format

48 sheets, Glowboxes, press

 

Part of Craft Northern Ireland’s ongoing Gift from the Art campaign, Unique offered a solution to seasonal shoppers’ angst over what to buy friends and relatives who have everything.

 

We developed a simple proposition based around the slogan Unique, local and handcrafted. To stand out amongst the cluster of festive advertising, the design used a bright palette and was deliberately Christmas-lite.

 

The informal layout featured a range of objects from stocking fillers to more substantial gifts and was flexible enough to accommodate an extreme range of advertising space aspect ratios.

 

 

Agency services

- Concept development

- Art direction

- Copywriting

- Picture research

- Design and illustration

- Logo and Identity

- Print management