Rain Apron is a nascent but exciting new range of protective clothing for cyclists that we worked with during the Belfast based parent companies start-up phase.
They came to us with a prototype and simple logo. We helped develop a communications strategy, assembly instructions, packaging/swing tags and a web presence.
We also met with VC investors and provided marketing concepts during round one funding.
These traded on Belfast’s position on the western edge of Europe, bathed in the warm moist air brought in by the Gulf Stream. The advertising slogans used lines from famous songs about . . .
. . . you guessed it. The rain.
- Brand development
- Logo and identity design
- Brand manual
- Brand management