The Narnia Trail

 

Client

Mourne Mountains Landscape Partnership

 

Format

Pharmaceutical-fold map

 

C.S Lewis was born in Belfast in 1898. His Chronicles of Narnia have sold over 100 million copies worldwide and his early years are known to have influenced his writing.
 

As a young boy, Lewis often holidayed in Rostrevor and wrote a letter to his brother saying “That part of Rostrevor which overlooks Carlingford Lough is my idea of Narnia”

 

The double-sided map encompassed The Narnia Trail - a magical journey through the Kilbroney Park woodland - and the Cloughmore Trail - a walking route up the slopes of Slievemartin to the Cloughmore Stone.

 

Rather than acting as a strict navigational aid the maps were intended to advertise both trails by focusing on the sites and scenery they encompassed. This was achieved by incorporating imagery and creating pictorial maps of both areas. The imagery was combined with illustrations of the principle characters whose stories animate the trails.

 

Typographically the map used the same Narnia typeface as the Kilbroney Park map signs and a similar design style. The printed map was finished with a pharmaceutical fold to ensure it could be easily folded down to pocket size.

 

Agency services

- Concept development

- Art direction

- Picture research

- Design and illustration

- Print management