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Milk cards



Dairy Council for Northern Ireland



A6, 300gsm, gloss laminate postcards


Free postcards available in cafés and bars are one of the least intrusive forms of advertising because they are self-selecting; to work the cards need to be desirable, the message nuanced.


The Dairy Council wanted to inform people that drinking milk is good for your bones, teeth, skin and . . . . . well, most of the rest of you.


Normally public health messages are prosaic in execution. Instead, we created a series of cards that wittily conveyed the benefits of drinking milk through a mélange of photography, 3D graphics and illustration; colourful, fun and a welcome addition to any mantelpiece . . .


Agency Services

- Concept development

- Art direction

- Design and illustration

- Print management



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