Dairy Council for Northern Ireland
A6, 300gsm, gloss laminate postcards
Free postcards available in cafés and bars are one of the least intrusive forms of advertising because they are self-selecting; to work the cards need to be desirable, the message nuanced.
The Dairy Council wanted to inform people that drinking milk is good for your bones, teeth, skin and . . . . . well, most of the rest of you.
Normally public health messages are prosaic in execution. Instead, we created a series of cards that wittily conveyed the benefits of drinking milk through a mélange of photography, 3D graphics and illustration; colourful, fun and a welcome addition to any mantelpiece . . .
- Concept development
- Art direction
- Design and illustration
- Print management