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Mediterranean Diet



Dairy Council for Northern Ireland



A4 folder, reusable wall chart, marker pen,

recipe cards


Conducted in conjunction with Queen’s University and the Royal Victoria Hospital, this experimental project focused on changing the eating habits of those with early-stage Alzheimer's disease.


Epidemiological evidence relates diet to cognitive function and consistently demonstrates an association between the adoption of the Mediterranean diet and a reduced risk of cognitive decline.


We researched the process of encoding, storage and retrieval of information by older people. From this we developed a series of mnemonic strategies that utilised disruptive design (Mona Lisa holding a fish), humour, collective memories (Shirley Valentine), infographics and colour tagging to help the target audience retain the message.


From a professional standpoint, it was very rewarding to develop and then test design concepts on a focus group. It was particularly pleasing to see concepts accurately measured rather than judged on more arbitrary criteria. Our design strategy was successful in improving recall rates amongst patients.


Agency services

- Concept development

- Art direction

- Picture research

- Design and illustration

- Logo and identity

- Print management

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