B2B / Leisure services
As an adventure company, its proposition had become too fragmented, with various sub-brands needing unified under a single name. The new identity had to encapsulate the multitude of different adventure experiences on offer and also have the flexibility to speak to a diverse customer base (corporate, youth, hen/stag, church groups).
The branding process was initiated with a two month period of research during which we examined the business, visited its three residential centres, looked at its competitors, talked to employees and customers, and got our feet wet.
We also conducted a rigorous word search and explored numerous name and tagline pairings whilst developing the nomenclature.
The identity, LIFE, is an emphatic affirmation accompanied by the imperative tagline ‘one great adventure’ that positions the company as an all-activities provider. The associated brand collateral comprised a modular toolkit of illustrations that were reconfigured as per the intended customer category.
The LIFE identity received a Northern Ireland Tourist Board award for Marketing Excellence and was shortlisted at the Chartered Institute of Marketing award.
- Brand development
- Design and illustration
- Brand manual
- Brand management