Glen Veterinary is an Irish practice with big ambitions. They have recently moved to a new purpose-built hospital catering for both farm and domestic animals.
The facility has treatment rooms, a pharmacy, an operating theatre, cattery/kennels and a pet grooming salon.
"Our mission at Glen Veterinary Hospital is to provide your pet with the highest quality veterinary care.
We use state-of-the-art diagnostic and treatment options and our staff is qualified to provide advanced medical and surgical care”
We were asked to develop a new identity and messaging spoke to the customer of Glen Vet's high quality, friendly service. The company has been trading for nearly 100 years, and for brand continuity purposes we retained the existing shield motif but adapted it to embody the three core values of expertise, compassion and excellence.
The colour palette was anchored to bright red - the universal medical signifier – and augmented with a deep maroon. This distinguished Glen Veterinary from its competitors who mostly used a green/blue palette.
We also designed a wayfinding system and dynamic super-graphics for the hospital interior. These were intended to be conversational, bright and bold.
- Naming strategy
- Brand development
- Graphic Design