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Food for Football



Dairy Council for Northern Ireland



CD sized wallet + 5 C-old inserts


The Milk Cup is an international football tournament that attracts teams from across the world, including junior squads from the English Premiership and Italy’s Serie A.

The CD sized Food for Football pack provided the teams with nutritional advice for before, during and after matches.

Five fold-out cards advising the players on what they should eat and drink - and when - were all packaged in a vibrant, football themed design style.


Agency services

- Concept development

- Art direction

- Picture research

- Design

- Illustration

- Logo and Identity


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