The Gathering, Clare
Clare County Council
A5 60 page event guide, maps, window graphics, bunting, billboards
The Gathering was a year-long, national tourism initiative of special events, concerts and exhibitions organised by Fáilte Ireland whose theme was home-coming.
We adapted the overarching Gathering brand developed by the Dublin agency Designworks to give it a unique Clare twist. The resulting off-shoot brand was modular and the composite elements could be remixed to suit different marketing purposes.
The design of the printed collateral included images of the beautiful Clare landscape. It was also people focused, incorporating caricatures, sketches and photographs of the event participants.
To tie in with the participatory nature of the celebrations we persuaded the client to produce I’m part of it badges so that members of the diaspora would recognise each other. We also designed shop window stickers that as part of the visitor welcome.
The event was a great success and in County Clare alone attracted an additional 20,000 international visitors, who injected an extra €8m into the local economy.
- Concept development
- Art direction
- Picture research
- Design and illustration
- Brand development
- Print management