Lagan Gateway prospectus

 

Client

Belfast City Council

 

Format

24 page A4 prospectus and CD of Lagan 

River fly through. 

 

By the 1960s and 70s, the River Lagan was rank and polluted, its waters devoid of life and its banks covered with litter. Yet today, salmon and seals swim in its waters and the river’s walkways and quays draw families, tourists, cyclists and runners.

 

The catalyst for this turnaround in the river’s fortunes was the Lagan Weir. Built by Laganside Corporation in 1994, the weir allows the level of the river to be controlled by holding back water at low tide and encouraging development along the riverbank.

 

The Lagan Gateway prospectus drew attention to the next logical stage in the development of the river: the opening of the Lagan Canal to Lisburn and beyond.

 

Putting the gateway project into historical context, this 20-page document contained 3D visuals of the proposed redevelopment and a CD of a virtual fly-through from Belfast Harbour to Hilden.

 

Agency services

- Art direction

- Copywriting

- Picture research

- Design and illustration

- Print management